Possibly the hottest buzzword in the digital world today is SEO. Oft heard and yet more often referred to in articles and marketing pitches, today SEO for sure has its very own share of voice! From small firms to giant MNC’s, across the length and breadth of industries, every firm worth its salt has put SEO at the heart of its business strategy. And those who still haven’t, well, God bless them and in full measure!
So what’s this SEO all about?
— The abbreviation SEO means (Search Engine Optimization), an internet marketing strategy which enables the process of being visible on search engines naturally, without paying them and gaining connections from what people are searching for. Many internet marketing companies make a business out of SEO services.
Large numbers of companies and startups are opting for SEO as a part of online marketing strategies to maximize their brand name and reach the masses. There are hundreds of SEO experts out there who are a part of several online marketing agencies. These external SEO consultants will help you boost your business by providing you with online management services but do watch out for the multitude of SEO scams. These could not only affect your work, but could land you paying for search engine penalties leading to website devaluation or even suspension.
Internet marketing companies with a good market reputation may give references of many SEO consultants but it is up to you, how you go about selecting the right one for your company. What are the things you must keep in mind while hiring an external SEO consultant? Here is a checklist for you:
SEO consultants who are dedicated to providing good SEO services will have a high ranking website with one of the best website designs. After visiting their website, check their back-ground and work experience. Next, you must look for references that prove the quality of their work. Make sure you have a word with other site owners they may have worked with and in-quire about the services the SEO consultant has rendered. Keep in mind, the SEO consultants who excite you with guarantees such as high search engine results rankings overnight, are scams. Also, do not fall for those SEO consultants who are willing to provide you with online reputation management services at low prices. Remember, quality consultants do not come cheap!
So now let’s get into more familiar territories…the popular search engines. All of these leading search engines like Google, Yahoo and Bing display primitive search results. These results show web pages alongside more content such as images, videos and local indexes. Basis keywords being fed vis a vis relevance of answers thrown up by the search engines, the results are ranked.
When it comes to search engines, what is it that compliments them? The answer is keywords. You are using keywords all the time! How? Keywords are terms you type into the search bar when you are searching for services, products, answers or information about anything.
Keywords are assigned to web pages of a website and major companies optimize their web pages by doing this. Assigning keywords to web pages is by far an essential factor in making one’s website a success as it helps in getting a rank on search engines. And while keywords help with SEO, they truly make up the core of your company’s website as they describe your company at the bedrock level. The set of keywords you want to choose is entirely up to you. Think of what your company does, which services or products are the backbones, which adjectives justify this? Do not be restricted in your choice of keywords. Keep options of generic as well as very specific keywords in order to draw maximum results.
Come over keywords, now it’s key phrases which have become the ‘it’ thing. Haven’t we often ended up typing a phrase in the search bar when we are not sure of which one word entered in the search engine would provide us with apt results? So that for you is a key phrase.
While beginning your SEO work, there are a few DO NOTs you must keep in mind:
Using the most basic keywords or words in your key phrase that have broad meanings and wide usage, won’t be sufficient. While you need them too, it is imperative that you narrow down your keyword list to the actual product or service you are providing.
DO NOT use vanity keywords which are words which is akin to creating a pond with plenty of fish. Hence you end up with words creating a competitive environment which makes it difficult to stand out and get a high rank on the search engines. For example, if you are selling foot-wear, you would go for the word “clothing” but when the term is put into a search engine, the viewer will find hundreds of links to clothing sites. In this case, does your website stand out? Absolutely not! Hence, try being more specific about your service or product by assigning keywords to your webpages like “linen clothing”, “wedding clothing”, etc.
DO NOT repeat words that are constantly appearing and not providing any better results. Repeating the words will most probably give you the same results over and over again. For example, writing the phrase “clothing line in linen clothes” will simply be repetitive and not initiate any better results. Therefore, you can always stick to words that are more precise and give a perfect idea of what you are promoting like “linen clothing line”.
While you embrace the SEO strategy, it is important that people who visit your website, turn into customers. Good SEO service providers will assure you that the right audience is led to your website. Firstly, you have to prioritize what you want to promote on your website and in-form the internet marketing company who has taken up your SEO work. Next, it is very important for you to know how your customers search for your services or products. Lastly, you must write content on your website to please your customers and not with the sole purpose of optimizing your web pages for search engines. Also, to turn your visitors into customers, add calls-to-action that lead them towards a definite action as “Contact Us”, “Buy Now”, “Learn More”, etc.
One of the biggest brand websites we all know is amazon.com. Whatever you type into the search engine, your primary results are the most accurate ones that you have the highest prob-ability of choosing. Their pages are designed to answer every question the visitor might have related to the product specifications along with call-to-action such as “Add to Cart”, “Add to Wishlist”, “Share” or “Explore similar items”.
IKEA website is a very good example of easy navigation. You would enjoy a very comfortable browsing experience. They display a good amount of information on products which impress the visitors, enticing more purchase.
To conclude, we would say that it is important for you to keep up with the latest SEO trends that the internet marketing companies follow in order to stay ahead of competition. You can contact external SEO consultants and come up with an action-packed plan to reach your target audience and make your brand successful. So get in touch with a reputed internet marketing company who guides you through various SEO practices and help you choose the one best for your company.